Home » Uncategorized » Keyword Search and Research – Necessary Steps to Find Highly Targeted Keywords You Can Rank For

Though it’s true that keywords are an important part of a successful campaign, it’s the keyword search and research that’s done that will help you create a campaign that will bring success…or be part of a virtual wasteland. The reason for this is because that though nearly every word can be used as a keyword, not every keyword will be one that will bring you quality traffic, the kind that spends money on the products you are offering. Here is why.

If we take the dog training market for database keywords list, wouldn’t it be an obvious conclusion that “dog training” would be a reasonable keyword for that niche? In doing that though, what do you think your chances of having a successful campaign would be if you were to target that word? Well, that’s where the keyword search and research becomes a big factor.

Several bits of information should be taken into account when determining if you have a decent keyword. In doing some keyword search and research you can get details about specific components related to those words then decide from that information if you have found a good word to use in your campaign and try to rank for it. The factors your research should be based on are:

  • search volume (global and local) – number of searches per month both in your chosen country of search and globally
  • competition – number of competing pages on the web
  • search trend – the trend of searches and when they occur

Using Google’s keyword tool, the research shows that the dog training keyword, has 823,000 local searches and 1 million global searches, the competition is listed as medium, and the search trend remains fairly constant over a 12 month period.

By just pulling the data on this keyword we’ve done our search and now it’s time for the research…and some analysis too.

First, let’s think about dog training in terms of the buying power. While it’s true people are interested in dog training, and the number of searches prove it, is it specific enough for a consumer to find exactly what they want and pull out a credit card ready to buy it? To answer this question think about location, type of dog, type of training, etc. Put yourself in the mind of the buyer. Would you buy based on that keyword or are you just looking for information about this topic? The number of searches suggests that this keyword is for informational purposes. 1 million searchers aren’t ready to buy dog training.

Now consider the level of competition. At a medium level, you’ll be competing against a few sites but obviously that’s a better field to compete in than one that shows a high level of competition.

As far as the search trend is concerned, it simply means the search volume is consistent over a 12 month period. That is something we would hope for in targeting a keyword such as this.

From this keyword search and research for dog training, I personally would like to find something that is more laser targeted to consumers which will create more of a likelihood for them to purchase. This means fewer searches. Plus, I would like to find a lower level of competition while sticking with a keyword that maintains a constant volume of searches.

Based on that thought process, how about the keyword(s) “crate training puppies at night.” The search volume drops to 1,600 globally and 1,000 locally but this is a laser focused term giving the consumer exactly what they want. You will more than likely have a 50% success rate in these searches becoming buyers that you would to get a 50% buying rate by using the phrase dog training.

From there the research and analysis indicates a low level of completion which means there is a much easier opportunity to get to Google’s number 1 spot. Plus the 12 month search trend is still fairly consistent. This keyword definitely looks like a potential winner to me.

Though it might take a little time, based on this analysis you can see how doing a little keyword search and research is vital in finding the right keywords you can use to create campaigns that will be a success.

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